Yesterday, I forwarded the invitation to a webinar of www.marketingexperiment.com to one of our copywriters and when I asked him this morning of his thoughts on the topic discussed, he replied :
“I always worked under the presumption that sales pages should be trying to second guess the questions in the reader\’s mind, and then deliver the answers. The Webinar proved me right, but there is more science to it than that:
Mapping out target thought processes was a key webinar point, but simple and more accessible things like the type of language best used in the call to action itself were just as beneficial.
- The main thing is the reader’s mindset on point of entry