by Jean-Philippe Maltais | Last updated Oct 16, 2013 | Marketing, Online Marketing, Social Media, Uncategorized
Singlegrain.com’s blog recently published a post intitled Are Your Content Marketing Campaigns Converting?. I found in this article a few good points that are worth to share. Today content is one the best way to start leveraging an audience. It is a crucial step in a...
by Jean-Philippe Maltais | Last updated Oct 16, 2013 | Online Marketing
April Fools’ Day (or poisson d’avril) is near and you know what that means – beware of a slew of humorously untrue news stories and pranks from different brands. Remember that viral story about Google launching their own SEO company? Who else almost fell...
by Jean-Philippe Maltais | Last updated Oct 16, 2013 | Online Marketing
Using case studies and customer stories is old school; it’s been practiced for decades. Yet, it’s still very effective. After all, when shopping for a product you haven’t used before, who would you rather trust will help you make the right choice?...
by Jean-Philippe Maltais | Mar 8, 2013 | Online Marketing
It’s a common scenario – businesses expending energy on building traffic and generating followers to boost brand awareness. There’s always excitement emanating from all the talk about the latest blogging or social media tips, and site owners find glee in...
by Jean-Philippe Maltais | Feb 12, 2013 | Online Marketing
Stop everything you’re doing and read this article. Emailing newsletters is a first-class ticket to monetizing your internet marketing campaign, and so many blogs tell you how to make a connection with customers to get their attention and loyalty. However, once...
by Jean-Philippe Maltais | Jan 24, 2013 | Online Marketing
Welcome to another “Internet Marketing Lessons from (insert pop culture reference here)”. In this article, we pore over the world of Doctor Who. Ah, Doctor Who, one of the most successful TV shows to ever come out of the British Broadcasting Corporation...