Comment s’assurer que l’on recrute une agence de marketing digne de confiance ?

L’article de Corey Eridon publié sur Hubspot soulève des questions que toute entreprise devrait se poser avant d’engager une agence de marketing. En tant que chef d’entreprise, êtes-vous prêt à leur faire confiance ? Et pourquoi le feriez-vous ? La confiance est la clé d’une relation fructueuse entre une agence et son client. Voici quelques […]

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Comment une stratégie toute simple peut propulser votre entreprise au sommet de son secteur d\’affaire.

  An ambitious young entrepreneur and leader passionate about everything related to the business world, Jean-Philippe Maltais is the founder and CEO of Cervad . He tells us how a simple customer development campaign can propel a company to the top of its business sector.  Jean-Philippe Maltais, What excites you about marketing? JP : I’m

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How to Ensure You\’re Hiring a Trustworthy Marketing Agency

Corey Eridon’s post published on Hubspot raises questions every business should ask itself before hiring a marketing agency. As a business owner, are you ready to place your trust in them? And why should you?  Trust is the key to a successful agency-client relationship. Here are a few points that are relevant to consider before signing

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Search vs. Display Advertising: Which Promises More Bang for the Buck?

In this article published in the Forbes Magazine, Micheal Blending talks search vs display ads. Has it become easier for marketers to measure the impact of an advertising campaign since the Internet has become the biggest communication means? Obviously yes, according to Sunil Gupta Edward W. Carter Professor of Business Administration and Head of the Marketing

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Crossing the Borders—Some Tips for International Online Marketing

How far do you want to go with your business? Whether you just started or you are already well implemented in your segment and country, you may ambition one day to cross the border. Targetting new countries and foreign markets certainly  is an exciting project. The read of the post Crossing the Borders—Some Tips for International Online

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Are Your Content Marketing Campaigns Converting?

Singlegrain.com’s blog recently published a post intitled Are Your Content Marketing Campaigns Converting?. I found in this article a few good points that are worth to share. Today content is one the best way to start leveraging an audience. It is a crucial step in a social media marketing strategy. However it is just the

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