Reid Hoffman says he was a loner when he was at school. Years later he founded LinkedIn, one of the most powerful social network on the planet. So, which tips this business guru has to bring to entrepreneurs? Well Kissmetrics’ blog tells it all in this article about Reid Hoffman’s book The Start-up of you …
LinkedIn Founder Reid Hoffman’s Advice for start up Entrepreneurs Read More »
Vice President, Content Marketing at PR Newswire Sarah Skerik gives her opinion about why you shouldn’t rely only on social channels for your communication. According to her, the four major reasons are : 1. Reliability (because you can’t predict when Twitter is going to be overloaded or when the Facebook Apps will break down) 2. Services and plateform changes on …
4 Reasons Brands Shouldn\’t Rely Solely on Social Media to Communicate Read More »
April Fools’ Day (or poisson d’avril) is near and you know what that means – beware of a slew of humorously untrue news stories and pranks from different brands. Remember that viral story about Google launching their own SEO company? Who else almost fell for that? What about that one time Google turned Maps into …
Many consumers rely on reviews to check how reliable a product/service is. Leverage customer stories to have great content. Image by theGentleman/Flickr Using case studies and customer stories is old school; it’s been practiced for decades. Yet, it’s still very effective. After all, when shopping for a product you haven’t used before, who would you …
Customer Stories: How to Write Compelling Content Read More »
Find out what Facebook’s latest redesign means for businesses, and learn implications and tips that will help improve your Facebook marketing in light of the layout update. Have you heard the news? Facebook is completely changing its layout! The social network has been forcing layout changes on us from time immemorial and it seems like …
Facebook Layout Update: Improve Your Brand\’s Facebook Strategy Now Read More »
Customer complaints happen all the time, but you can turn them into positive a experience for your business. Every time a customer complains, they are giving the business in question a chance to maintain customer loyalty. Complaints are brought about by dissatisfaction in an otherwise fine product or service; they are pleas from the customer …
Coworking spaces offer opportunities to network, meet new people, and brainstorm ideas with fellow coworkers. Image courtesy of officenomads/Flickr Coworking (spelled coworking, not co-working) is the perfect solution to the isolation, distractions or discomfort telecommuters and stay-at-home workers tend to experience after prolonged periods of being cooped up in their home offices alone with no …
How to Grow Your Network with Coworking Spaces and Where to Find One Read More »
It’s a common scenario – businesses expending energy on building traffic and generating followers to boost brand awareness. There’s always excitement emanating from all the talk about the latest blogging or social media tips, and site owners find glee in watching site statistics grow. The problem here is there’s so much focus on driving traffic …
14 Ways to Use Autoresponders for Lead Generation Read More »
Stop everything you’re doing and read this article. Emailing newsletters is a first-class ticket to monetizing your internet marketing campaign, and so many blogs tell you how to make a connection with customers to get their attention and loyalty. However, once you have their notice, what’s next? If you haven’t mastered follow up marketing, you …
Are you tired of juggling multiple accounts of social networks? Do you wish there were a faster, more efficient way to update that Facebook fan page that needs hourly posts? If so, this article is for you. We’ve scoured the Internet in search of the finest social media tools to help you manage your social …
Top 5 Tools to Manage Your Social Media: A Pros and Cons Review Read More »
