{"id":7307,"date":"2023-09-20T14:01:39","date_gmt":"2023-09-20T14:01:39","guid":{"rendered":"https:\/\/cervad.com\/?p=7307"},"modified":"2023-09-20T14:20:13","modified_gmt":"2023-09-20T14:20:13","slug":"comment-sassurer-que-lon-recrute-une-agence-de-marketing-digne-de-confiance","status":"publish","type":"post","link":"https:\/\/cervad.com\/blog\/2023\/09\/20\/comment-sassurer-que-lon-recrute-une-agence-de-marketing-digne-de-confiance\/","title":{"rendered":"Comment s&#8217;assurer que l&#8217;on recrute une agence de marketing digne de confiance ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7307\" class=\"elementor elementor-7307\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18144315 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"18144315\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a1f9b80\" data-id=\"6a1f9b80\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-62ca6533 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"62ca6533\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3a4632e4\" data-id=\"3a4632e4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3aa81e30 elementor-widget elementor-widget-text-editor\" data-id=\"3aa81e30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>L&#8217;article de Corey Eridon publi\u00e9 sur Hubspot soul\u00e8ve des questions que toute entreprise devrait se poser avant d&#8217;engager une agence de marketing. En tant que chef d&#8217;entreprise, \u00eates-vous pr\u00eat \u00e0 leur faire confiance ? Et pourquoi le feriez-vous ? La confiance est la cl\u00e9 d&#8217;une relation fructueuse entre une agence et son client. Voici quelques points \u00e0 prendre en consid\u00e9ration avant de signer le contrat.<\/p>\n<p><br><\/p>\n<h3>L&#8217;agence met-elle en pratique ce qu&#8217;elle pr\u00f4ne ?<\/h3>\n<p>Une chose que vous pouvez faire est de v\u00e9rifier si l&#8217;agence de marketing que vous souhaitez engager fait pour elle-m\u00eame ce qu&#8217;elle est cens\u00e9e faire pour ses clients. Met-elle en \u0153uvre sa strat\u00e9gie dans sa propre entreprise ? Il suffit de v\u00e9rifier le site web de l&#8217;entreprise et sa pr\u00e9sence sociale sur l&#8217;internet. L&#8217;entreprise n&#8217;a pas tweet\u00e9 depuis six mois ou n&#8217;a pas de blog ?&nbsp; Ce n&#8217;est certainement pas un bon signe. N&#8217;h\u00e9sitez pas \u00e0 leur poser des questions directes telles que : quel type de contenu utilisez-vous pour attirer du trafic sur votre site web ?<\/p>\n<p><br><\/p>\n<h3>Consultez leurs \u00e9tudes de cas<\/h3>\n<p>Les \u00e9tudes de cas des clients sont l&#8217;un des meilleurs moyens de prouver la r\u00e9ussite dans le secteur. Elles vous permettent de d\u00e9terminer si l&#8217;entreprise correspond ou non \u00e0 votre type d&#8217;activit\u00e9. Si vous \u00eates un entrepreneur B2B, souhaitez-vous engager une agence de marketing qui n&#8217;a travaill\u00e9 que pour des clients B2C ? Ce n&#8217;est peut-\u00eatre pas le cas. Vous pouvez \u00e9galement obtenir des r\u00e9f\u00e9rences d\u00e9taill\u00e9es en contactant directement les clients de l&#8217;agence. Vous saurez ainsi imm\u00e9diatement si l&#8217;entreprise a nou\u00e9 des relations solides avec eux.<\/p>\n<h3>Comprend-il vos objectifs ?<\/h3>\n<p>Si la r\u00e9ponse est oui, ils devraient avoir un plan pour vous avant que vous ne signiez un ch\u00e8que. Ont-ils identifi\u00e9 vos opportunit\u00e9s ? Ou promet-elle toujours des s\u00e9ances de brainstorming ? Pour atteindre vos objectifs, une agence doit toujours effectuer des recherches en amont.<\/p>\n<h3>Est-elle au fait de l&#8217;actualit\u00e9 du secteur ?<\/h3>\n<p>Nous ne parlons pas ici de l&#8217;industrie du marketing, mais de votre industrie. Pour le savoir, demandez-leur ce qu&#8217;ils lisent et ce que vous devriez faire pour d\u00e9velopper votre marketing entrant et voyez s&#8217;ils ont du mal \u00e0 vous r\u00e9pondre.<\/p>\n<p>Ils devraient se concentrer sur le succ\u00e8s de votre entreprise<\/p>\n<p><span style=\"font-style: inherit; font-weight: inherit; background-color: var(--ast-global-color-5); color: var(--ast-global-color-3);\">Il est important que l&#8217;agence parle davantage de strat\u00e9gie et d&#8217;objectifs \u00e0 atteindre que de b\u00e9n\u00e9fices.<\/span><br><\/p>\n<p><br><\/p>\n<h3>L&#8217;approche multi-agences<\/h3>\n<p>Les clients ont chang\u00e9, tout comme les canaux de commercialisation. Le &#8220;Web 3.0&#8221; a boulevers\u00e9 les m\u00e9thodes traditionnelles de marketing et la fa\u00e7on dont les clients interagissent avec les marques. Selon une \u00e9tude BIA\/Kelsey (novembre 2012), les revenus publicitaires des m\u00e9dias sociaux aux \u00c9tats-Unis passeront de 4,6 milliards de dollars en 2012 \u00e0 9,2 milliards de dollars en 2016. Comment l&#8217;agence que vous envisagez d&#8217;engager a-t-elle g\u00e9r\u00e9 la fragmentation des canaux m\u00e9diatiques ?<\/p><p>Dans certains cas, comme celui d&#8217;une campagne cibl\u00e9e, il peut \u00eatre plus judicieux de confier une partie de la fonction marketing \u00e0 des agences sp\u00e9cialis\u00e9es dans les m\u00e9dias sociaux, le contenu personnalis\u00e9 ou le marketing par courrier \u00e9lectronique. Vous en tirerez trois types d&#8217;avantages :<\/p><p>&#8211; la responsabilisation : une approche plus cibl\u00e9e apporte un niveau de transparence plus profond gr\u00e2ce aux indicateurs. Plus facile \u00e0 suivre, plus facile \u00e0 r\u00e9aliser.<\/p><p>&#8211; agilit\u00e9 : les petites agences offrent souvent plus de flexibilit\u00e9 et de capacit\u00e9 d&#8217;adaptation.<\/p><p>&#8211; expertise cibl\u00e9e : les agences verticales ne font peut-\u00eatre qu&#8217;une ou deux choses, mais elles les font bien.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>L&#8217;article de Corey Eridon publi\u00e9 sur Hubspot soul\u00e8ve des questions que toute entreprise devrait se poser avant d&#8217;engager une agence de marketing. En tant que chef d&#8217;entreprise, \u00eates-vous pr\u00eat \u00e0 leur faire confiance ? Et pourquoi le feriez-vous ? La confiance est la cl\u00e9 d&#8217;une relation fructueuse entre une agence et son client. Voici quelques &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/cervad.com\/blog\/2023\/09\/20\/comment-sassurer-que-lon-recrute-une-agence-de-marketing-digne-de-confiance\/\"> <span class=\"screen-reader-text\">Comment s&#8217;assurer que l&#8217;on recrute une agence de marketing digne de confiance ?<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":3638,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[159],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment s&#039;assurer que l&#039;on recrute une agence de marketing digne de confiance ? - Cervad Website<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cervad.com\/blog\/2023\/09\/20\/comment-sassurer-que-lon-recrute-une-agence-de-marketing-digne-de-confiance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment s&#039;assurer que l&#039;on recrute une agence de marketing digne de confiance ? - Cervad Website\" \/>\n<meta property=\"og:description\" content=\"L&#8217;article de Corey Eridon publi\u00e9 sur Hubspot soul\u00e8ve des questions que toute entreprise devrait se poser avant d&#8217;engager une agence de marketing. 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En tant que chef d&#8217;entreprise, \u00eates-vous pr\u00eat \u00e0 leur faire confiance ? Et pourquoi le feriez-vous ? La confiance est la cl\u00e9 d&#8217;une relation fructueuse entre une agence et son client. Voici quelques &hellip; Comment s&#8217;assurer que l&#8217;on recrute une agence de marketing digne de confiance ? 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