Search vs. Display Advertising: Which Promises More Bang for the Buck?

In this article┬ápublished in the Forbes Magazine, Micheal Blending talks search vs display ads. Has it become easier for marketers to measure the impact of an advertising campaign since the Internet has become the biggest communication means? Obviously yes, according to Sunil Gupta Edward W. Carter Professor of Business Administration and Head of the Marketing […]

Search vs. Display Advertising: Which Promises More Bang for the Buck? Read More ┬╗