online branding

4 Reasons Brands Shouldn\’t Rely Solely on Social Media to Communicate

Vice President, Content Marketing at PR Newswire Sarah Skerik gives her opinion about why you shouldn’t rely only on social channels for your communication. According to her, the four major reasons are : 1. Reliability (because you can’t predict when Twitter is going to be overloaded or when the Facebook Apps will break down) 2. Services and plateform changes on …

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Top 15 Tips: Engage Audiences and Increase Brand Loyalty via Facebook

Facebook may be responsible for this level of social networking we have today. Just about everyone has a Facebook, even grandmas. During the Myspace era, social networking wasn’t this pervasive. A billion people are reportedly using Facebook. No one really knows how many of those are fake accounts. Even so, a billion is a lot! …

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